Case Number: 5-403-752(A), Year Published: 2003
HBS Number: KEL060
Resolution, Education Industry, Media, Government Relations, Business and Politics
The case describes the response of United Learning's management after its flagship educational program failed to make the U.S. Department of Education's "exemplary programs" list, prompting state education agencies and school districts to move away from United's product line. It focuses on United Learning's marketing and production decisions regarding their new product, unitedstreaming(tm), an Internet-based learning product that was critical to the company's future.
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