Case Detail

Case Summary

Key Concepts

Resolution, Education Industry, Media, Government Relations, Business and Politics

Abstract

The case describes the response of United Learning's management after its flagship educational program failed to make the U.S. Department of Education's "exemplary programs" list, prompting state education agencies and school districts to move away from United's product line. It focuses on United Learning's marketing and production decisions regarding their new product, unitedstreaming(tm), an Internet-based learning product that was critical to the company's future.

Learning Objectives

• Understand the nature of and issues involved with regulatory challenges, including the institutional environment that generates policy
• Assess whether regulatory developments related to one type of offering may have implications for other products and/or services, including their impact on future regulations
• Develop comprehensive understanding of how to frame an integrated strategy that includes balancing resources to take on market and nonmarket challenges simultaneously

Number of Pages: 17

Extended Case Information

Teaching Areas: Marketing, Strategy, Technology, Non Profit

Teaching Note Available: Yes

Geographic: United States

Industry: Educational media publishing/distribution

Organization Name: United Learning

Organization Department: Management

Organization Size: Small

Decision Maker Position: Vice President

Decision Maker Gender: Male

Year of Case: 2001