Case Detail

Case Summary

A&D High Tech (A): Managing Projects for Success

Case Number: 5-404-761(A), Year Published: 2006

HBS Number: KEL156

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Authors: Derek Yung; Alex Gershbeyn

Key Concepts

Project Management, Web-Based Applications, Risk Management, IT Management, Sales and Marketing, Outsourcing Management


The case is based on a real $25 million project at a major U.S.-based computer manufacturer. For confidentiality reasons the company has been disguised as A&D High Tech. The Web-based online ordering system project is required by sales and marketing for the fall holiday season. If the project misses this window, the firm will lose substantial market share to competitors. The A&D High Tech case examines how to create and analyze a project plan in Microsoft Project. Specifically, data is given to build the project plan step-by-step and then analyze the plan using the Microsoft project management tool. In order to make the case manageable for students we reduced the size of the project, and corresponding number of resources, to approximately $1 million, but retained all of the features of the original project. The project plan that students construct from the data given in the case is fraught with risks, and students must apply risk management techniques to diagnose the plan. Ultimately, students must answer the management question: Will the project be completed for the holiday shopping season? This case is the first in a series; the second is the case entitled "A&D High Tech (B): Managing Scope Change." The case can also be taught using other project management software tools, such as Primavera.

Number of Pages: 15

Extended Case Information

Teaching Areas: Management, Marketing, Operations, Technology

Teaching Note Available: Yes

Geographic: Midwest US-based global company

Industry: Electronic Device Manufacturing

Organization Name: A&D High Tech

Organization Department: IT/Sales/Marketing

Organization Size: Large

Decision Maker Position: VP of e-Business

Decision Maker Gender: Male

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