Case Detail

Case Summary

Writing Great Marketing Plans

Case Number: 7-405-750, Year Published: 2005

HBS Number: KEL146

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Key Concepts

Marketing Plans, Marketing Strategy


Marketing plans are critically important tools for marketing executives. Indeed, if you can’t create a strong marketing plan it is unlikely that you will be successful. This technical note explains why marketing plans are so important and provides a framework for creating a strong marketing plan and keys to success.

Number of Pages: 9

Extended Case Information

Teaching Areas: Management, Marketing, Strategy

Industry: Marketing