Case Detail

Case Summary

One Acre Fund (A)

Case Number: 5-208-251, Year Published: 2008

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Authors: Barry Merkin

Key Concepts

Entrepreneurship, Microfinance, International, Kenya, Student Entrepreneurship, Social Entrepreneurship, Not-for-Profit Startup


Andrew Youn, Kellogg School of Management class of 2006, sweats through two years of MBA full-time studies attempting to create a new entrepreneurial venture that addresses one of the world’s most timeless and intractable problems—hunger in Africa. The case challenges current MBAs to consider the enormous effort it takes to put together all aspects of a new venture. Youn’s experience becomes an extraordinary example in terms of his high-quality business plan, his ability to pull at heart strings, and his humility.

The learning objective of the case is for MBA students to learn what constitutes a top-quality business plan and presentation, as well as to work through the multiple challenges in creating a viable venture.

Number of Pages: 43

Extended Case Information

Teaching Areas: Entrepreneurship, Non Profit

Geographic: Evanston, Illinois, United States, Rural Kenya

Industry: Microfinance

Organization Name: One Acre Fund

Organization Department: Entrepreneur Startup

Year of Case: 2006