Case Detail

Case Summary

A New Mission Statement for the MBC Corporation

Case Number: 5-112-002, Year Published: 2012

HBS Number: KEL710

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Authors: Timothy Feddersen; Susan Edwards

Key Concepts

Board of Directors, Communication, Leadership, Organizational Culture, Organizational Effectiveness


Dave Williams has taken over as CEO for MBC Corporation and wants to change the mission statement of the company. However, he needs to get approval from four shareholders: a former board chairman, his father and current board chairman, and two members of his own executive team. Williams must navigate the varying dynamics and opinions of the shareholders to gain their buy-in and create a new mission statement that will take MBC on a new path for the future.

Learning Objectives

The concept this case addresses is that of the mission statement and how it is used to align an organization and its stakeholders. After students have analyzed this case, they will be able to:

  • Communicate the importance of a mission statement 
  • Engage stakeholders in the creation of a mission statement
  • Implement a new mission and culture at an organization

Number of Pages: 2

Extended Case Information

Teaching Areas: Management

Teaching Note Available: Yes

Geographic: Denver, Colorado, United States

Industry: Chemicals

Organization Name: Fictional

Organization Department: Executive Leadership Team

Organization Size: Medium

Decision Maker Position: CEO

Decision Maker Gender: Male

Year of Case: 2011