Case Detail

Case Summary

The Environmental Entrepreneur

Case Number: 5-307-503, Year Published: 2007

HBS Number: KEL370

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Authors: Timothy Feddersen; Scot R. Wheeler

Key Concepts

Greenhouse Gas Emissions, Clean Air, Lobbyist, Lobby, Carbon Emissions, Business Leaders in Politics, Global Warming, Activism, Community Involvement


Because U.S. legislators are often most attentive to the issues raised by people who create jobs in their states, Bob Epstein, a local business owner, has been asked by activists to help lobby for a bill that would mandate the reduction of greenhouse gas emissions in California. Before deciding whether he should work to establish the business community’s backing for this bill, Epstein must weigh the pros and cons of supporting measures that might put his business (and standing in the community) at risk.

In this case, students will use the 4 I’s framework to evaluate the nonmarket environment, assess the political impact of the potential coalitions in favor of and opposed to the bill, identify the type of politics that characterizes the situation, and describe the strategies each side will likely use in contesting the bill.

Number of Pages: 7

Extended Case Information

Teaching Areas: Entrepreneurship

Teaching Note Available: Yes

Geographic: California, United States

Industry: Environmental, Lobbying

Organization Name: Sybase, Inc.

Decision Maker Position: CEO

Decision Maker Gender: Male

Year of Case: 2005