Case Detail

Case Summary

From Low Cost to Global Leadership: Computime Leads Through Innovation

Case Number: 5-208-254, Year Published: 2008

HBS Number: KEL340

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Authors: Robert C. Wolcott; Michael J Lippitz

Key Concepts

Innovation, Innovation Capability, Corporate Innovation, Growth and Innovation, Corporate Evolution, Building Proprietary Brands, Innovation Organization Strategy, Building a Global Strategy


The case describes the evolution between 1999 and 2008 of a family-owned contract manufacturing company into a publicly traded, US$400 million global firm. The son of the founder, Bernie Auyung, assumed the CEO position with the company during this period and has worked with his father to build a broader, professional management team. In the process the company has applied a range of leading-edge innovation management and strategy tools that put it far ahead of most Chinese peer companies. Computime provides an exceptional model for other companies in developing countries looking to evolve from a low-cost competitor into a global leading company with its own technologies and brands. Students are asked to assume Bernie’s role and suggest the path forward. The teaching note describes what the team actually did, and addresses the questions raised at the end of the case.

Number of Pages: 14

Extended Case Information

Teaching Areas: Entrepreneurship, Family Business, Management, Strategy, Technology

Geographic: Asia, Hong Kong

Industry: Controls Technologies

Organization Name: Computime Company Group Ltd. (Hong Kong)

Organization Department: Office of CEO and CTO

Organization Size: Medium

Decision Maker Position: CEO

Decision Maker Gender: Male

Year of Case: 2008