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Recent Scholarly Research

Our faculty are recognized for their insightful analyses and their ability to push the frontier of thought within their respective academic disciplines and professions. Explore research published by Kellogg Faculty and featured in top-tier peer reviewed journals.
DATE Title Author Type
2020 So Difficult to Smile: Why Unhappy People Avoid Enjoyable Activities, Journal of Personality and Social Psychology Hao Shen, Aparna Labroo, Robert Wyer article
2020 Inefficiencies in Digital Advertising Markets, Journal of Marketing Brett Gordon, Kenneth Wilbur article
2020 Efficiently Evaluation Targeting Policies: Improving Upon Champion vs. Challenger Experiments, Management Science Duncan Simester, Artem Timoshenko, Spyros Zoumpoulis article
2020 Fear of Detection and Efficacy of Prevention: Leveraging Construal Level to Enhance Detection versus Prevention Message Effectiveness, Journal of Marketing Research Chethana Achar, Nidhi Agrawal, Meng-Hua Hsieh article
2020 We Uber Yet We Google: Gaining Early- and Late-Mover Advantage Gregory Carpenter book chapter
2020 The Future of Lifelong Learning in a Software and Services World Mohanbir Sawhney working paper
2020 Determinants of Kidney Transplant Candidates’ Decision to Accept Organ Donor Intervention Organs and Participate in Post-Transplant Research: A Conjoint Analysis, Clinical Journal of the American Society of Nephrology Elisa Gordon, Peter Abt, Jungwha Lee, Beth Knopf, Caitlin Phillips, Francisca Bermudez, Lakshman Krishnamurthi, Robert Veatch, Richard Knight, Paul Conway, Sue Dunn, Peter Reese working paper
2020 Using Blockchain in Decision-Making that Benefits the Public Good, Frontiers in Blockchain Moran Cerf, Sandra Matz, Aviram Berg article
2020 How Digital Innovators Achieve Customer Value, Journal of Theoretical and Applied Electronic Commerce Research Christof Gellweiler, Lakshman Krishnamurthi article
2020 Cueing Morality: The Effect of High-Pitched Music on Healthy Choice, Journal of Marketing Xun (Irene) Huang, Aparna Labroo article
2020 The Marketing Plan Handbook (6th Ed.) Alexander Chernev book
2020 Strategic Brand Management (3rd Ed.) Alexander Chernev book
2020 Marketing Management (16th Ed.) Philip Kotler, Kevin Keller, Alexander Chernev book
2020 How Market Power affects Dynamic Pricing: Evidence from Inventory Fluctuations at Car Dealerships Florian Zettelmeyer, FionaScott Morton, Ayelet Israeli, Jorge Silva-Risso working paper
2019 The First-Member Heuristic: Group Members Labeled "First" Influence Judgment and Treatment of Groups, Journal of Personality and Social Psychology Janina Steinmetz, Rima Toure-Tillery, Ayelet Fishbach article
2019 A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook, Marketing Science Brett Gordon, Florian Zettelmeyer, Dan Chapsky, Neha Bhargave article
2019 Leveraging Means–Goal Associations to Boost Children’s Water Consumption: A Four-School Three-Month Field Experiment, Journal of Association of Consumer Research Michal Maimaran, Daniella Kupor, Andrea Weihrauch, Szu-chi Huang article
2019 Children's Variety Seeking in Food Choices Michal Maimaran, Margaret Echelbarger working paper
2019 Generalizable and Robust TV Advertising Effects Bradley Shapiro, Guenter Hitsch, Anna Tuchman working paper
2019 Intrinsic and Induced State Dependence in Frequency Reward Programs: A Dynamic Structural Examination Huseyin Karaca, Lakshman Krishnamurthi, Yuxin Chen working paper

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