| 2023 |
Intrinsic and Induced State Dependence in Frequency Reward Programs
|
Huseyin Karaca, Lakshman Krishnamurthi, Yuxin Chen
|
working paper
|
| 2023 |
Black-Owned drugs: Consumer responses to Black ownership labeling on regulated substances
|
Chethana Achar
|
working paper
|
| 2023 |
Creating a meaningful brand image.
|
Neal Roese
|
book chapter
|
| 2023 |
Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections,
Management Science
|
Brett Gordon, Mitch Lovett, Bowen Luo, James C. Reeder
|
article
|
| 2023 |
Encouraging Interdisciplinary Collaboration: A Recipe for Moving the Study of Children and Food Forward
|
Michal Maimaran, Margaret Echelbarger
|
working paper
|
| 2023 |
Wisdom from Words: Marketing Insights from Text Analysis,
Marketing Letters
|
Ashlee Humphreys, Jonah Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Andrea Luangrath, Sarah Moore
|
article
|
| 2023 |
Leveraging Technology to Manage the Customer Experience.
|
Aparna Labroo
|
book chapter
|
| 2023 |
The Consumer INSIGHT Framework: A Hypothesis-Driven Approach to Data Analytics.
|
Aparna Labroo, Derek D. Rucker
|
book chapter
|
| 2023 |
Price Monitoring and Response: A Supply Side Characterization
|
Eric T. Anderson
|
working paper
|
| 2023 |
Search, Spending and Market Concentration
|
Eric T. Anderson, Martim Leitao
|
working paper
|
| 2023 |
On the wisdom and utility of (under)sociality: A consumer psychology perspective,
Journal of Consumer Psychology
|
Ike Silver, Deborah Small
|
article
|
| 2023 |
Creating Value to Disrupt Markets
|
Lakshman Krishnamurthi, Rebecca Devine
|
book chapter
|
| 2023 |
The Interplay between Goal Systems and Identities
|
Rima Toure-Tillery, Jessica Gamlin
|
book chapter
|
| 2023 |
The Rank-Signaling System of Social Hierarchy: Encoding, Decoding, and Recoding via Consumption
|
Derek D. Rucker, Adam D. Galinsky
|
book chapter
|
| 2023 |
Attitudes: Form, FUnction, and the Factors that Shape Them
|
Zakary Tormala, Derek D. Rucker
|
book chapter
|
| 2023 |
The Consumer INSIGHT Framework: A Hypothesis-Driven Approach to Data Analytics
|
Derek D. Rucker, Aparna A. Labroo
|
book chapter
|
| 2023 |
Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language,
Journal of Marketing Research
|
Matthew Rocklage, Sharlene He, Derek D. Rucker, Loran Nordgren
|
article
|
| 2023 |
Managing Advertising and Communication: From Strategic Planning to Creative Review
|
Derek D. Rucker
|
book chapter
|
| 2023 |
Behavioral Winter: Disillusionment with Applied Behavioral Science and a Path to Spring Forward,
Behavioral and Brain Sciences
|
David Gal, Derek D. Rucker
|
article
|
| 2023 |
The Hierarchy of Voice Framework: They Dynamic Relationship between Employee Voice and Hierarchy,
Research in Organizational Behavior
|
Julian Pfrombeck, Chloe Levin, Derek D. Rucker, Adam D. Galinsky
|
article
|
