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Recent Scholarly Research

Our faculty are recognized for their insightful analyses and their ability to push the frontier of thought within their respective academic disciplines and professions. Explore research published by Kellogg Faculty and featured in top-tier peer reviewed journals.
DATE Title Author Type
2022 Product Aesthetic Design: A Machine Learning Augmentation Alex Burnap, John R. Hauser, Artem Timoshenko working paper
2022 Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion, Journal of Marketing Research Chethana Achar, Lea Dunn, Nidhi Agrawal article
2022 Leaning into Stigma: Leveraging Variations in Moral Acceptability of Stigma to Enhance Mental Health Persuasion Chethana Achar, Nidhi Agrawal working paper
2022 Investigating the Pink Tax: Evidence Against a Systematic Price Premium for Women in CPG Sarah Moshary, Anna Tuchman, Natasha Bhatia working paper
2022 How Coupons Impact Children’s Healthy Choices in a Developing Economy: An Immediate Boost, a Long-Term Deficit, and a Lesson on Message Design Michal Maimaran, Szu-chi Huang, Daniella Kupor working paper
2022 “High-Energy Audio in Advertising: A Large-scale Investigation of TV Commercials”, Journal of Marketing Research Joonhyuk Yang, Yingkang Xie, Lakshman Krishnamurthi, Purush Papatla article
2022 Meta-analysis of Studies with Multiple Contrasts and Differences in Measurement Scales, Journal of Consumer Psychology Blake McShane, Ulf Bockenholt article
2022 The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior, Marketing Science Rima Toure-Tillery, Lili Wang article
2022 Close Enough? A Large-Scale Exploration of Non-experimental Approaches to Advertising Measurement Brett Gordon, Robert Moakler, Florian Zettelmeyer working paper
2022 Single neuron evidence of inattentional blindness in humans, Neuropsychologia Moran Cerf, Brandon Freiberg article
2022 Intermittent Faking of Personality Profiles in High-Stakes Assessments: A Grade of Membership Analysis, Psychological Methods Ulf Bockenholt, Anna Brown article
2022 Regulatory Fit Intensifies Moral Predispositions, Journal of Personality and Social Psychology Chethana Achar, Angela Y. Lee article
2022 Psychological Traits and the Persuasiveness of Lung Cancer Screening Health Messages, The Annals of Thoracic Surgery John I. Monu, Chethana Achar, Douglas E. Wood, David R. Flum, Nidhi Agrawal, Farhoood Farjah article
2022 Polarized imagination: Partisanship influences the direction and consequences of counterfactual thinking, Philosophical Transactions of the Royal Society B Kai Epstude, Daniel Effron, Neal Roese article
2022 Measuring Benefits from New Products in Markets with Information Frictions Ilya Morozov working paper
2022 Welfare Effects of Personalized Rankings Ilya Morozov, Robert Donnelly, Ayush Kanodia working paper
2022 Estimating the Value of Offsite Data to Advertisers on Meta Nils Wernerfelt, Anna Tuchman, Bradley Shapiro, Robert Moakler working paper
2022 Video Advertising by Twitch Influencers Ilya Morozov, Yufeng Huang working paper
2022 The Effect of Ads on Search: An Experimental Approach Ilya Morozov, Anna Tuchman working paper
2022 The Divergent Effect of COVID-19 on Parents and Children Video-Game Usage Michal Maimaran, Paulo Albuquerque, Geoff Tomaino working paper