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Recent Scholarly Research

Our faculty are recognized for their insightful analyses and their ability to push the frontier of thought within their respective academic disciplines and professions. Explore research published by Kellogg Faculty and featured in top-tier peer reviewed journals.
DATE Title Author Type
2021 TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands, Econometrica Bradley Shapiro, Guenter Hitsch, Anna Tuchman article
2021 Intrinsic and Induced State Dependence in Frequency Reward Programs Huseyin Karaca, Lakshman Krishnamurthi, Yuxin Chen working paper
2021 The Impact of Soda Taxes: Pass-through, Tax Avoidance, and Nutritional Effects, Journal of Marketing Research Stephan Seiler, Anna Tuchman, Song Yao article
2021 Inefficiencies in Digital Advertising Markets, Journal of Marketing Brett Gordon, Kinshuk Jerath, Zsolt Katona, Sridhar Narayanan, Jiwoong Shin, Kenneth Wilbur article
2021 Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections Brett Gordon, Mitch Lovett, Bowen Luo, James C. Reeder working paper
2021 Is Sustainability Still a Liability? Reexamining Consumer Beliefs about Eco-Friendly Products Alexander Chernev, Sean Blair, Ulf Bockenholt working paper
2021 Product Choice with Large Assortments: A Scalable Deep-Learning Model, Management Science Sebastian Gabel, Artem Timoshenko article
2021 Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion, Journal of Marketing Research Chethana Achar, Lea Dunn, Nidhi Agrawal article
2021 “High-Energy Audio in Advertising: A Large-scale Investigation of TV Commercials” Joonhyuk Yang, Yingkang Xie, Lakshman Krishnamurthi, Purush Papatla working paper
2021 Meta-analysis of Studies with Multiple Contrasts and Differences in Measurement Scales, Journal of Consumer Psychology Blake McShane, Ulf Bockenholt article
2021 You Will not Remember This: How Memory Efficacy Influences Virtuous Behavior, Journal of Consumer Research Rima Toure-Tillery, Maryam Kouchaki article
2021 I Own, so I Help Out: How Psychological Ownership Increases Prosocial Behavior, Journal of Consumer Research Ata Jami, Maryam Kouchaki, Francesca Gino article
2021 Determinants of Kidney Transplant Candidates' Decision to Accept Organ Donor Intervention Organs and Participate in Post-Transplant Research: A Conjoint Analysis, Clinical Transplantation: The Journal of Clinical and Translational Research Elisa Gordon, Peter Abt, Jungwha Lee, Beth Knopf, Caitlin Phillips, Francisca Bermudez, Lakshman Krishnamurthi, Robert Veatch, Richard Knight, Paul Conway, Sue Dunn, Peter Reese, Huseyin Karaca article
2021 Introduction to special issue on gender and ethnicity in the marketing professoriate, Marketing Letters Aparna Labroo, Natalie Mizik, Russell S. Winer article
2021 Close Enough? A Large-Scale Exploration of Non-experimental Approaches to Advertising Measurement Brett Gordon, Robert Moakler, Florian Zettelmeyer working paper
2021 The Dirty Underbelly of Prosocial Behavior: Reconceptualizing Greater Good as an Ecosystem with Unintended Consequences, Journal of Consumer Psychology Aparna Labroo, Kelly Goldsmith article
2021 Mass-Scale Emotionality Reveals Human Behavior and Marketplace Success, Nature Human Behaviour Matthew Rocklage, Derek D. Rucker, Loran Nordgren article
2021 More than Feeling Right: Regulatory Fit Intensifies Moral Character Chethana Achar, Angela Y. Lee working paper
2021 Psychological Traits and the Persuasiveness of Lung Cancer Screening Health Messages, The Annals of Thoracic Surgery John I. Monu, Chethana Achar, Douglas E. Wood, David R. Flum, Nidhi Agrawal, Farhoood Farjah article
2021 Marketing Management (16th Ed.) Philip Kotler, Kevin Keller, Alexander Chernev book

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