Take Action

Home | Faculty & Research Overview | Research

Research Details

On disregarding deviants: Exemplar typicality and person perception, Current Psychology

Abstract

A pervasive problem in mental life is that of exemplar selectivity or how one isolates specific category members from other instances of a class. This problem is particularly pronounced in person perception, where perceivers may routinely want to personalize selected individuals while continuing to respond towards other members of the category in a stereotype-based manner. To realize these flexible effects, we hypothesized that, when perceivers encounter a group member, they inevitably encode an exemplar-based representation of the individual in mind. Part of this representation, moreover, is information signaling the person's goodness-of-fit with respect to his or her salient group memberships. When the representation is activated on a subsequent occasion, these inferences of category fit moderate the extent of stereotypical thinking. The results of two studies provided converging evidence for this analysis of stereotype function. Exemplar typicality moderated both the accessibility of stereotypic knowledge (Study 1) anxd the extent to which perceivers used a stereotype to organize information about a target (Study 2). We consider the theoretical and practical implications of these findings for our understanding of the role of stereotypes in person perception.

Type

Article

Author(s)

Galen Bodenhausen

Date Published

1999

Citations

Bodenhausen, Galen. 1999. On disregarding deviants: Exemplar typicality and person perception. Current Psychology. 18(1): 47-70.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more