Take Action

Home | Faculty & Research Overview | Research

Research Details

The Discourse of Globalization: The Framing and Sensemaking of an Emerging Concept, American Sociological Review


While the literature on framing has importantly expanded our understanding of frame creation and contests from an interpretive point of view, previous studies have largely neglected the structural contexts in which framing activities occur. In this study, we propose extending the framing approach by incorporating insights from the literature on sensemaking to examine how and when opportunities for meaning creation open up and how this affects subsequent discursive processes. Connecting framing and sensemaking better enables us to examine how structural factors prompt and bound discursive processes, affecting when and where frame contests emerge. We demonstrate the utility of this approach by examining changes in the discourse of globalization. Using qualitative and quantitative analyses of newspaper articles and corporate press releases, we trace the emergence of globalization discourse, its diffusion, and the increasing contention that surrounds it. Our findings show how and where globalization discourse emerged in response to greater U.S. involvement with the international economy, and how later frame contests over the meaning of globalization have depended on the interests of the actors involved.




Peer C. Fiss, Paul Hirsch

Date Published



Fiss, Peer C., and Paul Hirsch. 2005. The Discourse of Globalization: The Framing and Sensemaking of an Emerging Concept. American Sociological Review.(1): 29-52.


Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more


Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.


Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more