Take Action

Home | Faculty & Research Overview | Research

Research Details

Polar Similars: Using Massive Mobile Dating Data to Model a Decision Making Process and Predict Dating Preferences, Frontiers in Psychology: Personality and Social Psychology

Abstract

Leveraging a massive dataset of over 421 million potential matches between single users on a leading mobile dating application, we were able to identify numerous characteristics of effective matching. Effective matching is defined as the exchange of contact information with the likely intent to meet in person. The characteristics of effective match include alignment of psychological traits (i.e., extroversion), physical traits (i.e., height), personal choices (i.e., desiring the same relationship type), and shared experiences. For nearly all characteristics, the more similar the individuals were, the higher the likelihood was of them finding each other desirable and opting to meet in person. The only exception was introversion, where introverts rarely had an effective match with other introverts. When investigating the preliminary stages of the choice process we looked at the consistency between the choice of men/women, the time it took users to make these binary choices, and the tendency of yes/no decisions. We used a biologically inspired choice model to estimate the decision process and could predict the selection and response time with nearly 60% accuracy. Given that people make their initial selection in no more than 11 s, and ultimately prefer a partner who shares numerous attributes with them, we suggest that users are less selective in their early preferences and gradually, during their conversation, converge onto clusters that share a high degree of similarity in characteristics.

Type

Article

Author(s)

Moran Cerf, Devin Markell

Date Published

2019

Citations

Cerf, Moran, and Devin Markell. 2019. Polar Similars: Using Massive Mobile Dating Data to Model a Decision Making Process and Predict Dating Preferences. Frontiers in Psychology: Personality and Social Psychology.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more

Take Action