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Research Details

Qualitative Media Measures: Newspaper Experiences, International Journal on Media Management

Type

Article

Author(s)

Bobby Calder, Edward Malthouse, Wayne Eadie

Date Published

2004

Citations

Calder, Bobby, Edward Malthouse, and Wayne Eadie. 2004. Qualitative Media Measures: Newspaper Experiences. International Journal on Media Management. 6(1-2): 123-130.

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