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Research Details
Qualitative Media Measures: Newspaper Experiences, International Journal on Media Management
Type
Article
Author(s)
Bobby Calder, Edward Malthouse, Wayne Eadie
Date Published
2004
Citations
Calder, Bobby, Edward Malthouse, and Wayne Eadie. 2004. Qualitative Media Measures: Newspaper Experiences. International Journal on Media Management.(1-2): 123-130.
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