Grow From Within: Mastering Corporate Entrepreneurship and Innovation
IBM reports $15 billion of annual new revenues from 22 Emerging Business Opportunities. In 2008, $4 billion in revenues from companywide innovation efforts allowed Whirlpool to maintain its top line, despite global recession and the steep drop in housing markets. A DuPont business group leader, Ellen Kullman, backed an ambitious new business creation program and later became DuPont
Robert Wolcott, Michael J. Lippitz
Wolcott, Robert, and Michael J. Lippitz. 2010. Grow From Within: Mastering Corporate Entrepreneurship and Innovation. New York: McGraw-Hill.