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Research Details

“High-Energy Audio in Advertising: A Large-scale Investigation of TV Commercials”

Type

Working Paper

Author(s)

Joonhyuk Yang, Yingkang Xie, Lakshman Krishnamurthi, Purush Papatla

Date Published

2021

Citations

Yang, Joonhyuk, Yingkang Xie, Lakshman Krishnamurthi, and Purush Papatla. 2021. “High-Energy Audio in Advertising: A Large-scale Investigation of TV Commercials”.

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