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Research Details
Media Engagement and Advertising: Transportation, Matching, Tranference, and Intrusion, Journal of Consumer Psychology
Type
Article
Author(s)
Alice Wang, Bobby Calder
Date Published
2009
Citations
Wang, Alice, and Bobby Calder. 2009. Media Engagement and Advertising: Transportation, Matching, Tranference, and Intrusion. Journal of Consumer Psychology. 19(2009): 546-555.
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