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Home | Faculty & Research Overview | Research

Research Details

Media Engagement and Advertising: Transportation, Matching, Tranference, and Intrusion, Journal of Consumer Psychology

Type

Article

Author(s)

Alice Wang, Bobby Calder

Date Published

2009

Citations

Wang, Alice, and Bobby Calder. 2009. Media Engagement and Advertising: Transportation, Matching, Tranference, and Intrusion. Journal of Consumer Psychology. 19(2009): 546-555.

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