Working Paper

The Unexpressed Self: The Impact of Restricting Self-Expressive Actions on Brand Preferences

Author(s)

Ryan Hamilton

Alexander Chernev

Jingjing Ma

Date Published: 2024
Citations: Hamilton, Ryan, Alexander Chernev, Jingjing Ma. 2024. The Unexpressed Self: The Impact of Restricting Self-Expressive Actions on Brand Preferences.
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