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Case
Teaching Note: Patel Brothers: The Legacy and Challenges of a 50-Year-Old Retail Brand Serving the Indian Diaspora in the US
Author(s)
Date Published:
11/27/2024
Key Concepts:
Customer satisfaction, Customer service, Customer profitability, Customer experience, Product management, Product development, Market segmentation, Target markets, Market demographics, Market positioning, Family businesses, Competitive advantage, Growth strategy, Value creation, Product launches
Citations:
Reddy, Srinivas Karempudi, Birju Shah, Sheetal Bhardwaj. Teaching Note: Patel Brothers: The Legacy and Challenges of a 50-Year-Old Retail Brand Serving the Indian Diaspora in the US. KE1352.
