Journal Article

'Statistical Significance' and Statistical Reporting: Moving Beyond Binary

Journal of Marketing
Author(s)

Blake McShane

Eric Bradlow

John Lynch

Robert Meyer

Date Published: 2024
Citations: McShane, Blake, Eric Bradlow, John Lynch, Robert Meyer. 2024. 'Statistical Significance' and Statistical Reporting: Moving Beyond Binary. Journal of Marketing. (3)1-19.
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