Working Paper

Is Sustainability a Liability? Green Marketing and Consumer Beliefs about Eco-Friendly Products

Author(s)

Alexander Chernev

Sean Blair

Ulf Bockenholt

Date Published: 2024
Citations: Chernev, Alexander, Sean Blair, Ulf Bockenholt. 2024. Is Sustainability a Liability? Green Marketing and Consumer Beliefs about Eco-Friendly Products.
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