Start of Main Content
Journal Article
Book Review: Direct Selling - A Global And Social Business Model
Journal of Global Marketing
Author(s)
Although direct selling generates significant revenue worldwide, managers and academics are not widely aware of the business model and its opportunities as a channel of distribution and area of study. Direct Selling: A Global and Social Business Model provides an excellent introduction to the area.
Date Published:
2024
Citations:
Grayson, Kent. 2024. Book Review: Direct Selling - A Global And Social Business Model. Journal of Global Marketing. (5)442-443.