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Author(s)

Kent Grayson

Although direct selling generates significant revenue worldwide, managers and academics are not widely aware of the business model and its opportunities as a channel of distribution and area of study. Direct Selling: A Global and Social Business Model provides an excellent introduction to the area.
Date Published: 2024
Citations: Grayson, Kent. 2024. Book Review: Direct Selling - A Global And Social Business Model. Journal of Global Marketing. (5)442-443.