Journal Article

Wisdom from Words: Marketing Insights from Text Analysis

Marketing Letters
Author(s)

Ashlee Humphreys

Jonah Berger

Grant Packard

Reihane Boghrati

Ming Hsu

Andrea Luangrath

Sarah Moore

Date Published: 2023
Citations: Humphreys, Ashlee, Jonah Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Andrea Luangrath, Sarah Moore. 2023. Wisdom from Words: Marketing Insights from Text Analysis. Marketing Letters.
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