Book Chapter

"If it's famous it must be good: the social construction of brand value in the U. S. wine market"

Author(s)

Gregory Carpenter

Ashlee Humphreys

Date Published: 2021
Citations: Carpenter, Gregory, Ashlee Humphreys. 2021. "If it's famous it must be good: the social construction of brand value in the U. S. wine market".
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