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Author(s)

Mohanbir Sawhney

I look at how the customer experience is changing - and rapidly changing during Covid-19. I use the example of Jio, India’s largest digital services company and the second-largest mobile services operator in the world.
Date Published: 2020
Citations: Sawhney, Mohanbir. 2020. Reinventing the Customer Experience: Lessons from Jio.