Book

Kellogg on Branding

Author(s)

Julie Hennessy

Contributed a Chapter to the new Kellogg on Branding book to be published in March of 2019 -- Title of chapter is Measuring Brand Relevance and Health
Date Published: 2019
Citations: Hennessy, Julie. 2019. Kellogg on Branding.
Print

Get to know more about our programs and community.

ATTEND AN EVENT