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Book
"Branding Services in the Digital Era" in Kellogg on Branding in a Hyper-Connected World
Author(s)
Wrote chapter on "Branding Services in the Digital Era" for Kellogg on Branding in a Hyper-Connected World to be published by Wiley in March, 2019
Date Published:
2019
Citations:
O'Toole, Thomas. 2019. "Branding Services in the Digital Era" in Kellogg on Branding in a Hyper-Connected World.
