Start of Main Content
Author(s)

Karen Cates

Guilherme Riederer

Nathan Tacha

Rodrigue Ulrich Nselel Awanda

This case is a Spanish translation of KEL768 (#5-313-501).

After early successes in a very selective management-training program, Daniel Oliveira, a young manager for Brazilian fashion chain Clothes & Accessories, is thrown into the deep end of the pool by being reassigned to a region lagging in sales. Early on, Oliveira discovers that his store, located in mid-sized Vitoria in southeastern Brazil, is in trouble. As soon as he tries to make changes, however, he meets with resistance from long-term employees. The case details his pitfalls and growing awareness of the complexities of leading a diverse workforce and managing change.

Date Published: 12/19/2018
Discipline: General Management
Key Concepts: Change Management, General Management, International Business, Leadership, Management Development, Organizational Behavior
Citations: Cates, Karen, Guilherme Riederer, Nathan Tacha, Rodrigue Ulrich Nselel Awanda. The Perils and Pitfalls of Leading Change: A Young Manager's Turnaround Journey - Spanish Translation. 5-313-501SP (KE1105).