Persuading Children: Long-Lasting Influences on Children's Food Consideration Sets, Choices, and Consumption

In this paper, we discuss and present different theories and multiple empirical examples of how children develop their food preferences, how their understanding of and resistance to persuasion and marketing messaging may develop, and how their consideration and choice sets change over time. Overall, the findings we present suggest that firms, consumers, and parents can benefit from taking these changes into account when making choices that affect children and when allowing children to make their own choices.