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Author(s)

Craig Garthwaite

Sarit Markovich

Eugenio Gomez Alatorre

Andrea Meyer

This case is internally used at Kellogg and is not publicly distributed.

Date Published: 05/11/2018
Discipline: Strategy
Citations: Garthwaite, Craig, Sarit Markovich, Eugenio Gomez Alatorre, Andrea Meyer. Evaluating Vertical Integration at AB InBev Across the Globe. 5-118-002.