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Case
Building Hoopes Vision
Author(s)
Dr. Phillip Hoopes, a LASIK surgeon, is considering how to respond to discounting by his competitors. He had built a high-end practice with costly advanced technology, but discounters had recently entered the market and other high-end practices in the area were starting to offer deep promotions in an effort to compete.
Date Published:
07/10/2018
Discipline:
Marketing
Key Concepts:
Competitive Strategy, Financial Analysis, Growth Strategy, Marketing, Marketing Planning, Marketing Strategy, Pricing Strategy, Strategic Planning, Strategic Positioning
Citations:
Calkins, Timothy. Building Hoopes Vision. 5-218-250 (KE1075).
