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Author(s)

Meghan Busse

CF Industries' products—nitrogen fertilizers—are a crucial input to making agriculture productive enough to feed the world. However, its products are undifferentiated commodities. Throughout parts of its history, CF has struggled to be consistently profitable, yet over the last decade it has been very profitable. The case provides an opportunity to examine how CF manages to create value and capture it as profits despite being in a commodity business.

Date Published: 09/15/2016
Discipline: Strategy
Key Concepts: Competitive Strategy, General Management, Manufacturing
Citations: Busse, Meghan. CF Industries. 5-316-500 (KEL966).