What Cuba's New Wave of Entrepreneurs Need to Know

As a professor at the Kellogg School of Management at Northwestern University, I recently examined how Cuban entrepreneurs can succeed given the many risks in doing business in Cuba, with my students as part of our Risk Lab, an experiential learning class. We looked at real-world problems of risk and exercise frameworks for the improved management and selection of risk. It is not about risk avoidance but rather about finding the right level or risk.