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Book
Resurgence: The Four Stages of Market-Focused Reinvention
Author(s)
Sooner or later all organizations struggle no matter how successful they have been. Some successful reinvent themselves but many do not. Based on a multi-year study of seven companies, this book explores the process through which organizations successfully reinvent themselves.
Date Published:
2014
Citations:
Carpenter, Gregory, Gary Gebhardt, John Sherry. 2014. Resurgence: The Four Stages of Market-Focused Reinvention.