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Author(s)

Gregory Carpenter

Gary Gebhardt

John Sherry

Sooner or later all organizations struggle no matter how successful they have been. Some successful reinvent themselves but many do not. Based on a multi-year study of seven companies, this book explores the process through which organizations successfully reinvent themselves.
Date Published: 2014
Citations: Carpenter, Gregory, Gary Gebhardt, John Sherry. 2014. Resurgence: The Four Stages of Market-Focused Reinvention.