Working Paper

Multichannel Spillover Effects of a Retail Line Extension

Author(s)

Yi Qian

Eric T. Anderson

Duncan Simester

Date Published: 2014
Citations: Qian, Yi, Eric T. Anderson, Duncan Simester. 2014. Multichannel Spillover Effects of a Retail Line Extension.
Print

Get to know more about our programs and community.

ATTEND AN EVENT