Article

Kellogg Profs: Why We Make Our MBAs Watch Super Bowl Advertising

BusinessWeek Online
Author(s)

Timothy Calkins

Derek Rucker

Date Published: 2014
Citations: Calkins, Timothy, Derek Rucker. 2014. Kellogg Profs: Why We Make Our MBAs Watch Super Bowl Advertising. BusinessWeek Online.
Print

Get to know more about our programs and community.

ATTEND AN EVENT