Journal Article

Modeling Credit Card 'Share of Wallet': Solving the Incomplete Information Problem

Journal of Marketing Research
Author(s)

Yuxin Chen

Joel Steckel

Date Published: 01/01/2012
Citations: Chen, Yuxin, Joel Steckel. 2012. Modeling Credit Card 'Share of Wallet': Solving the Incomplete Information Problem. Journal of Marketing Research.
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