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Author(s)

Timothy Feddersen

Peter Lenardos

The Disney Crisis Exercise is not revealed here because it is entirely an in-class experience; students should not have access to any details prior to the exercise. Complete information is available to instructors in the teaching note. 

In this real-time exercise, student teams will advise Disney how to respond to a crisis precipitated by vocal and well-organized influence groups that threaten its brand as part of their advocacy on behalf of social causes. The crisis occurs against a backdrop of dynamic industry and company changes, many of which have important consequences for Disney.

Date Published: 01/01/2012
Discipline: Strategy
Key Concepts: Politics, Communication, Crisis Management, Customer Relationship Management, General Management, Leadership, Organizational Structure, Public Relations, Reputations, Society and Business Relations
Citations: Feddersen, Timothy, Peter Lenardos. Disney Crisis Exercise. 5-212-252 (KEL677).