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Author(s)

Daniel Diermeier

Stacy Dickinson

Global healthcare giant Baxter International Inc. was the leader in the $7 billion market for the development, manufacture, and global distribution of dialysis products. But its dominance was threatened in late 2001, when patients with end stage renal disease all over the globe began dying within hours of using Baxter's dialyzers. Harry Kraemer, the CEO of Baxter, had shaped the company culture around three values - respect, responsiveness, and results - and emphasized that all employees' decisions and actions be informed by these values. How would Baxter respond to this crisis in keeping with the company values?

Date Published: 01/01/2012
Discipline: Strategy
Key Concepts: Crisis Management, Decision Making, Health Care, Reputations
Citations: Diermeier, Daniel, Stacy Dickinson. Baxter Dialysis Crisis. 5-304-507.