Working Paper

The Persuasive Power of Regulatory Nonfit

Journal of Consumer Research
Author(s)

Lora Harding

Monika Lisjak

Angela Y. Lee

Date Published: 2011
Citations: Harding, Lora, Monika Lisjak, Angela Y. Lee. 2011. The Persuasive Power of Regulatory Nonfit. Journal of Consumer Research.
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