Article

The Power of Customers' Mindset

MIT Sloan Management Review
Author(s)

Kelly Goldsmith

Jing Xu

Ravi Dhar

Date Published: 2010
Citations: Goldsmith, Kelly, Jing Xu, Ravi Dhar. 2010. The Power of Customers' Mindset. MIT Sloan Management Review. (1)19-20.
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