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Case
Target Corporation: Maintaining Relevance in the 21st Century Gaming Market
Author(s)
Target Corporation is concerned that the company might be left out of one of its most lucrative and attractive product categories, video games and game players, as these products increasingly migrate to digital distribution models. What steps should the company take to maintain its relevance and build sustainable competitive advantage as these trends play out? What are the implications for the company’s multi-channel online and offline format portfolio going forward?
Date Published:
04/02/2010
Discipline:
Management;Marketing;Strategy
Key Concepts:
Retail, Retailing, Strategy, Marketing Channels, Distribution, Consumer Electronics, Customer Experience, Internet, Digital, Multi-Channel, E-Commerce, Routes-To-Market
Citations:
Wilson, Rick. Target Corporation: Maintaining Relevance in the 21st Century Gaming Market. 5-110-003 (KEL442).
