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Author(s)

Gad Allon

Jan A. Van Mieghem

Ilya Kolesov

HP sells configure-to-order products. With millions of part combinations going into an order, the challenge is deciding which parts to keep in the portfolio to balance costs with revenues. The case explains how one would approach this problem before product introduction, but focuses on managing the existing portfolio.
Date Published: 10/01/2010
Discipline: Management;Manufacturing;Marketing;Operations;Strategy;Technology
Key Concepts: Complexity, Product Portfolio, Core Product Offering, Extended Product Offering, Product Breadth, Selection, Trimming the Tail
Citations: Allon, Gad, Jan A. Van Mieghem, Ilya Kolesov. HP Product Variety Management. 5-310-511 (KEL571).