Journal Article

Choice Overload: Is There Anything to It

Journal of Consumer Research
Author(s)

Alexander Chernev

Ulf Bockenholt

Joseph Goodman

Date Published: 2010
Citations: Chernev, Alexander, Ulf Bockenholt, Joseph Goodman. 2010. Choice Overload: Is There Anything to It. Journal of Consumer Research. 426-28.
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