Journal Article

Media Engagement and Advertising: Transportation, Matching, Tranference, and Intrusion

Journal of Consumer Psychology
Author(s)

Alice Wang

Bobby Calder

Date Published: 2009
Citations: Wang, Alice, Bobby Calder. 2009. Media Engagement and Advertising: Transportation, Matching, Tranference, and Intrusion. Journal of Consumer Psychology. (2009)546-555.
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