Journal Article

Assortment Size and Option Attractiveness in Consumer Choice among Retailers

Journal of Marketing Research
Author(s)

Alexander Chernev

Ryan Hamilton

Date Published: 2009
Citations: Chernev, Alexander, Ryan Hamilton. 2009. Assortment Size and Option Attractiveness in Consumer Choice among Retailers. Journal of Marketing Research. (3)
Print

Get to know more about our programs and community.

ATTEND AN EVENT