Journal Article

An Experimental Study of the Relationship between Online Engagement and Advertising

Journal of Interactive Marketing
Author(s)

Bobby Calder

Edward Malthouse

Ute Schaedel

Date Published: 2009
Citations: Calder, Bobby, Edward Malthouse, Ute Schaedel. 2009. An Experimental Study of the Relationship between Online Engagement and Advertising. Journal of Interactive Marketing. (2009)321-331.
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