Journal Article

The Role of Purchase Quantity in Assortment Choice: The Quantity-Matching Heuristic

Journal of Marketing Research
Author(s)

Alexander Chernev

Date Published: 2008
Citations: Chernev, Alexander. 2008. The Role of Purchase Quantity in Assortment Choice: The Quantity-Matching Heuristic. Journal of Marketing Research. (2)171-181.
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