Working Paper

Firm Marketing Strategy Implementation Capability: The Construct, Link to Firm Performance, and the Role of Technology

Author(s)

Mark Jeffery

Saurabh Mishra

Alexander Krasnikov

Date Published: 2008
Citations: Jeffery, Mark, Saurabh Mishra, Alexander Krasnikov. 2008. Firm Marketing Strategy Implementation Capability: The Construct, Link to Firm Performance, and the Role of Technology.
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