Journal Article

Demand-Based Pricing Versus Past-Price Dependence: A Cost-Benefit Analysis

Journal of Marketing
Author(s)

Shuba Srinivasan

Koen Pauwels

Vincent Nijs

The authors develop a conceptual framework of the factors that motivate the retailer
Date Published: 2008
Citations: Srinivasan, Shuba, Koen Pauwels, Vincent Nijs. 2008. Demand-Based Pricing Versus Past-Price Dependence: A Cost-Benefit Analysis. Journal of Marketing. (2)15-27.
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