Journal Article

A New Test of Attribute Significance for Nonparametric Conjoint Models

Korean Journal of Marketing
Author(s)

Minhi Hahn

Lakshman Krishnamurthi

Hyunmo Kang

Jin-Sok Hyun

Sang-June Park

Yong Hyun

Date Published: 2008
Citations: Hahn, Minhi, Lakshman Krishnamurthi, Hyunmo Kang, Jin-Sok Hyun, Sang-June Park, Yong Hyun. 2008. A New Test of Attribute Significance for Nonparametric Conjoint Models. Korean Journal of Marketing.
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