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Author(s)

Amy Cuddy

Susan Fiske

Peter Glick

The present research, consisting of two correlational studies (N = 616), including a representative U.S. sample, and two experiments (N = 350), investigated how stereotypes and emotions shape behavioral tendencies toward groups, offering convergent support for the Behaviors from Intergroup Affect and Stereotypes (BIAS) Map framework. Warmth stereotypes determine active behavioral tendencies -- attenuating active harm (harassing) and eliciting active facilitation (helping). Competence stereotypes determine passive behavioral tendencies
Date Published: 2007
Citations: Cuddy, Amy, Susan Fiske, Peter Glick. 2007. The BIAS Map: Behaviors from intergroup affect and stereotypes. Journal of Personality and Social Psychology. (2)631-648.